Before you get too far down the road with banks and forms and whatnot, it’s important to take a few minutes to really consider your responses to the following questions. This is part of what’s known as a lean startup canvas - a prompt that helps new and established business owners alike to examine how their business will run, whom it will serve, how you’ll market the business, and how you’ll spend and make money.
It’s possible and even likely that you’ll have more than one type of customer, but for now let’s really work to understand your main customer type (called a primary audience.) The more narrow and detailed your customer description, the better you will be able to focus your energy on marketing and delivering your product or service to that group of customers.
What is the customer problem that your business will solve? Be specific and realistic about their problem, making sure you empathically know and understand not only the problem, but also what or how that problem interferes with their ideal state.
This one’s not as easy to figure out as it sounds, but how do you solve the customer problem you’ve identified? What is it in that problem which you can control or alter, and what can’t you do anything about? Knowing the difference here is going to be the key to helping them solve that issue and to opening up their wallets.
It’s also important to have a general understanding up front of how you’ll communicate with this audience. Keep in mind that they want to communicate their way, which may or may not align with how you envision this going. The key is to meet them where they are and communicate with them the way they want to communicate. This could mean email, SnapChat, toll-free phone numbers, social media, or other avenues to communicate.