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Undocuhustle
  • Get Started
  • Inspiration
  • All Topics
    • Independent Contracting
    • Starting a Business
    • Finance & Capital
    • Taxes
    • Marketing & Promotion
  • Log In / Sign Up
    • Lost your password?

      Please enter your username or email address. You will receive a link to reset your password via email.

    • Sign Up
    • Create an account to access the interactive worksheets and save all of your information.
    • My Profile
    • My Plans

Marketing & Promotion

Promote Your Hustle

Now we will discuss the final fundamental: Promotion.

When working to promote your company or yourself, you must first think back to what you learned about your target market, and in this case the first thing you want to know is how that market predominately communicates, how they get their information. You want to know if they’re primarily mobile or desktop users. Which social media platforms do they use? Wherever your market is getting its information, that’s where we want to be, too.

Nowadays most everything about communication is digital, which is good because the cost of digital marketing is fairly cost effective provided you convert prospects into buyers.

In the spirit of the Undocuhustle lifestyle, we can begin to promote our business through digital means quickly and inexpensively. Some digital promotion tools that are readily available to you now include websites, social media, and email marketing.

Website

The first order of promotions is to get your website up and running.

Building a basic website that communicates your brand, your story, and your product is fairly quick and easy. Software services such as Squarespace or WordPress enable you to find and purchase a URL and to begin building your page using templates.

Social Media

With social media you can connect with your audience in a very broad or direct manner. Follow the lead of your customers and meet them where they are. If they tend to shy away from certain social media platforms, then it doesn’t make sense for you to market to them on that platform. Instead, concentrate your energy by being in the same online social space as them.

Use rich media such as powerful images and compelling videos to tell the story of you, your business, your product or service, and how it solves their problems. Use social media to start adding value to their lives before they even become a customer.

Email

With email, you can use a Google business account to keep business emails separate from work emails, and you can also set up your email account to run through Google as well so that you have a professional email address with the same extension as your website URL.

Keep in mind that not all of your email communications have to be written letters. Instead, develop a monthly newsletter about your industry, craft, or expertise that might add something of compelling value to your customer’s day. You can also use this strategy as a touchpoint to follow up with customers after they’ve made a purchase to gauge their satisfaction and encourage repeat business with coupon codes (for example.)

Founded in 2006, Immigrants Rising transforms individuals and fuels broader changes. With resources and support, undocumented young people are able to get an education, pursue careers, and build a brighter future for themselves and their community.

Connect with us

  • www.immigrantsrising.org
  • Making Money Resources
  • Undocuhustle Facebook Group

© Immigrants Rising 2020

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