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Undocuhustle
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    • Marketing & Promotion
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Marketing & Promotion

Marketing-101

Marketing your business or your services is just as important as doing the actual work itself. It’s effort that you put into not only earning more business, but also providing a better work product.

The Five Ps of Marketing

Marketing has the best chances of success with five fundamental elements work together. In business, these elements are known as the “5 Ps of Marketing.”

  1. The Person: By this we really mean the customer. Who is that you have in mind that would be the best fit to buy your product or service? Everything you or your business does happens because of this person. Knowing this audience’s needs, wants, problems, and preferences will go a long way in not only earning new customers, but in maintaining existing ones.
  2. The Product: By “product” we mean the thing you actually sell and provide. That could be something tangible like a new app, furniture, pottery, and so on. But it can also mean the service you provide, so really your work product. Either way, it’s what you provide in exchange for money.
  3. The Price: You have to know what the market will bear for your product or service. Factors such as demand, shifting demographics, unmet needs, and competition also play a role as to how much you can charge for your product or service. Are you priced too high, too low, or just right?
  4. The Position: Here we’re talking about branding and messaging. In short, how do you talk about and present your business or your service? How do/would your customers talk about them? How do you make sure that your customers’ thinking is in-line with the image you want to project?
  5. The Promotion: There are several ways to reach prospective customers and to continue connecting with existing ones. But not every customer type wants you to communicate with them the same way. So which way is right?

Tips for Marketing

  1. Stay flexible but determined as market trends change. Marketing is a practice that you can continually improve. The trick is to ensure that you keep your customer at the center of all your marketing.
  2. Measure your reach and traction. Not every strategy or tactic is going to work for every kind of audience, so you will need to track and evaluate how well your marketing is working and make adjustments.
  3. Marketing is problem solving. It’s not just about attracting new customers, it’s about continuing to provide something of value to both you and your customers. Marketing helps you understand the wants and needs of your customers, so you can make a better product or service for your customer.
  4. Your customer (and your marketing approach) will change over time. Make marketing a regular practice and you can anticipate trends and changes in your customers segments, allowing you and your customers to fully benefit from the product or service you provide.

Founded in 2006, Immigrants Rising transforms individuals and fuels broader changes. With resources and support, undocumented young people are able to get an education, pursue careers, and build a brighter future for themselves and their community.

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