The second fundamental to marketing is the Product. This term is interchangeable with the term service. Basically, we are examining what it is that you or your company provides in exchange for money or other items of value.
How do you know that you are offering the right product or service for the right audience? When you start to see sales. But in order for that to happen, you have fierst have a great understanding of your target market’s needs and wants before you can offer a product or service that is designed to add value to their lives by either removing or alleviating any problems they have, or in helping them seize opportunities.